Follow:

Fair surfbikini series: CURMS

Fair surfbikini series CURMS

English version below

Komende weken verschijnt er wekelijks een post over fair surfbikini’s op The sea is my cup of tea. Ik vind het belangrijk dat mijn kleding op een eerlijke en duurzame manier geproduceerd wordt en dit geldt uiteraard ook voor surfbikini’s. Ik steun het liefste merken met een eerlijke en duurzame werkwijze en daarom ging ik op onderzoek uit. In de fair surfbikini series zet ik elke week een merk in de spotlight dat classificeert als fair en duurzaam. Bovendien is elke post vergezeld van een leuke winactie of kortingscode!

Van alle bikinimerken die ik in de fair surfbikini series in de spotlight heb gezet, vind ik het verhaal achter CURMS misschien nog wel het meest inspirerend. Dit omdat founder Carmen een grote passie heeft voor wat ze doet: het maken van mooie en functionele producten, op een eerlijke en duurzame manier. Met haar merk steunt ze lokale naaiateliers in Indonesië, die ze persoonlijk heeft geselecteerd voor het maken van de CURMS Happykini’s en Feel goodies. Bovendien zijn de bikini’s geïnspireerd op de traditioneel geweven ikat kleden uit Savu en Flores (waar ik toevallig deze zomer zelf ook ben geweest) Ze heeft de print van een aantal traditioneel geweven ikat doeken met een hittepers in de bikinistof gedrukt. CURMS is dus gebaseerd op een uniek concept! Vandaag op de blog het verhaal van deze inspirerende dame en haar fair surfbikini’s en accessoires.

Meer over de werkwijze van CURMS
Carmen gaf in ons contact aan dat het voor haar het allerbelangrijkste is dat ieder item met plezier gemaakt is. Ze heeft dan ook veel tijd gestoken in het selecteren van naaiateliers die passen bij de filosofie van CURMS. Dat betekent kleine oplagen, open staan voor haar creatieve ideeën en probeersels en plezier in het werk. Geen grote bedrijven die puur gefocust zijn op het snel verdienen van geld. Carmen heeft zelf 100% inzicht in het productieproces en het welzijn van de werknemers, omdat er alleen aan de CURMS producten wordt gewerkt als ze zelf aanwezig is. Zo kan ze de kwaliteit van de producten waarborgen en is er een intensieve samenwerking. Binnen het bedrijf is er ruimte voor een gratis etentje of een dagje strand, maar soms worden er wel eens, ook door Carmen zelf, lange dagen gedraaid. Omdat ze weet wat een klus het handmatig produceren van een bikini is, zorgt ze dat de werknemers hier eerlijk naar beloond worden. Uit haar verhaal werd me duidelijk dat Carmen zelf heel veel investeert in CURMS en altijd net dat beetje extra wil doen, ook als dat betekent dat ze net even wat harder moet werken of wat langer moet zoeken naar de juiste mensen om mee samen te werken. Je kunt dus wel stellen dat er een hoop liefde en aandacht zitten in de producten van CURMS! Ook werd me duidelijk dat haar ideeën altijd in ontwikkeling zijn, dus ik ben benieuwd wat we in de toekomst nog van haar kunnen verwachten. De collectie van 2016 wordt in ieder geval bijna gelanceerd!

Enkele vragen die ik aan Carmen stelde over CURMS:

As a small scale surfbikini brand, how do you select the best place to produce your bikinis?
CURMS is producing in Indonesia (Bali and Java). I’m not interested in big factories. I don’t feel like supporting the already ‘big ones’ in this country. I want to work with small scale family businesses who work with passion and are willing to create a personal bond. Who need support. When I started CURMS two years ago, I spend a lot of time driving around and been visiting many, many swimwear manufacturers. Most of them were factory’s where they wanted to produce as much as possible in a short period of time. They told me that my ideas were not possible: 100% reversible, not possible. Print from an ikat, not possible, only digital designs, etc. They didn’t wanted to invest time in finding solutions and new possibilities. After searching, asking and driving around for almost eight weeks I found the family I still work with today. This small family business had a long-term vision and was super interested in the idea of CURMS. They had thirty years of experience in swimwear but never tried 100% reversible designs. Never in a print of a traditional ikat. But they were so excited about the idea that CURMS combines traditional Indonesian culture in the swimwear. They were willing to invest a lot of time in making my ideas come true. It’s an amazing thing to work together with people who really work with passion. Real people.

What are the most important values of Curms?
There is one question that has kept me busy for a long time, before I started CURMS. What is more important, an object or the idea/story behind it? I personally think that it’s important that a product is not just ‘a product’. I focus on the content. What is the story behind it? Is it made with a purpose? But is the idea behind it than more important than the object itself?

I found the answer to this question: Combine! A product made with craftsmanship, quality ánd with a meaning.

That’s what CURMS stands for. Combine what matters to you. In every product of CURMS we focus on meaning. What we produce has significance for us and, therefore, for others. We want to create something that has real human value. Every product of CURMS is fully handmade and our goal is to make all our customers, the makers and myself Happy & Feel good with the products!

What are the goals in regards to eco friendly and sustainable production that you are aiming for with Curms?
We pack our swimwear in cotton bags for re-use and we say NO to plastic. After production we collect all the fabric cut waste and send this back to the fabric factory. They use and recycle this for new fabric. We don’t make our bikinis yet out of recycled materials, because of quality standards, but we are working on some potential options for the future. There is still a long way to go but we are definitely conscious and interested in the possibilities.

What sparkled your interest in the ikat weaving?
At the age of six, my parents took me to Indonesia for the first time. This is when I got my first ikat and when my love for traditional textile began. The beautiful patterns and natural colours, all made with a lot of creativity, effort and, most of all, passion of the weavers. Eleven years later I went back to surf Indonesia’s incredible waves and decided to come back every winter. Surfing had become a passion. Six years and seven visits to Indonesia later I decided to combine these two passions of traditional textile and surfing. The Happykinis were born!
This beautiful traditional handicraft starts to become increasingly rare these days: there are less and less people who master this authentic craft since the younger generation move to the cities.

The handmade ikats we use are from Flores. For the Happykinis we have selected five original ikat cloths to process the beauty of the antique textile in our swimwear and printed this motif on high quality nylon/spandex. For the Feel goodies the ikats are carefully selected and re-used to turn them into these beautiful one of a kind accessories.

This is how we try to give the antique textile the best and most qualitative new life.

For full story check our website!

Kortingscode
Ik vind het super leuk dat ik jullie 15% korting mag geven op de producten in de CURMS webshop! Gebruik daarvoor code mycupoftea en houd de website en de facebook pagina in de gaten, want de nieuwe collectie komt er volgende week aan!

Fair surfbikini series CURMSFair surfbikini series CURMSFair surfbikini series CURMSFair surfbikini series CURMSFair surfbikini series CURMS

Word jij ook instant blij van de happykini’s en feel goodies van CURMS? En wat is voor jou belangrijker, het product zelf of het verhaal erachter?

Volg me op: Facebook | Instagram | Twitter | Pinterest | Bloglovin’


Fair surfbikini series CURMS

In the next weeks a post on fair surfbikinis will be published weekly at The sea is my cup of tea. To me, it’s important that my clothes are produced in a fair and sustainable way, and this of course also goes for surfbikinis. That’s why I contacted some of my favourite brands to ask them about their production process, to decide if they work in a fair and sustainable manner. The fair surfbikini series is the result of my investigation: each week I will highlight a brand that produces awesome and fair surfbikinis plus a discount code or give away!

Of all the fair surfbikini brands I featured over the last weeks, I think CURMS might be the most inspiring and innovative brand. This is because founder Carmen has a big passion for what she’s doing: creating beautiful and functional products in a fair and sustainable way. With her brand, she is supporting small scale family businesses in Indonesia that she personally picked for producing her surfbikinis and feel goodies. Besides that, the CURMS designs are based on the traditional ikat cloths from Savu and Flores (that I happened to visit this summer!) which makes the CURMS products quite unique! She picked her favourite traditional ikats and printed it onto the bikini fabric, in an attempt to capture the unique Indonesian weaving technique, since she didn’t find a way (yet) to directly use the ikat cloths into the CURMS bikinis. Today Carmen’s story on the blog and all about the production of her fair surfbikinis and accessories.

More about CURMS
Carmen is a very motivated women, who cares a lot about the wellbeing of the manufacturers she works with as well as the quality of her products. Carmen therefore only works with small scale factories that are open minded to her creative ideas (to capture the local Indonesian ikat tradition in a bikini) and have fun in what they’re doing. During the whole production process, Carmen is present to keep a close eye on the quality and the working conditions. She wants to make sure the workers enjoy making the CURMS products, by challenging them and work closely together. She knows the effort that goes into the production of a bikini and pays the workers a fair wage for this. Every now and then, there’s space for a free dinner or a day off to go to the beach. On the other hand, there might be days too when everyone has to work longer hours, including Carmen. You could say a lot of love and devontion go into the manufacturing of the CURMS products. I am also pretty sure we can expect more creative ideas from Carmen in the near future. Her new collection for 2016 is launching soon.

I asked Carmen some questions about CURMS:

As a small scale surfbikini brand, how do you select the best place to produce your bikinis?
CURMS is producing in Indonesia (Bali and Java). Im not interested in big factorys. I dont feel like supporting the already ‘big ones’ in this country. I want to work with small family businesses who work with passion and are willing to create a personal bond. Who need support. When I started CURMS two years ago, I spend a lot of time driving around and been visiting many, many swimwear manufacturers. Most of them were factory’s where they wanted to produce as much as possible in a short period of time. They told me that my ideas were not possible: 100% reversible, not possible. Print from an ikat, not possible, only digital designs, etc. They didn’t wanted to invest time in finding solutions and new possibilities. After searching, asking and driving around for almost eight weeks I found the family I still work with today. This small family business had a long-term vision and was super interested in the idea of CURMS. They had thirty years of experience in swimwear but never tried 100% reversible designs. Never in a print of a traditional ikat. But they were so excited about the idea that CURMS combines traditional Indonesian culture in the swimwear. They were willing to invest a lot of time in making my ideas come true. It’s an amazing thing to work together with people who really work with passion. Real people.

What are the most important values of Curms?
There is one question that has kept me busy for a long time, before I started CURMS. What is more important, an object or the idea/story behind it? I personally think that it’s important that a product is not just ‘a product’. I focus on the content. What is the story behind it? Is it made with a purpose? But is the idea behind it than more important than the object itself?

I found the answer to this question: Combine! A product made with craftsmanship, quality ánd with a meaning.

That’s what CURMS stands for. Combine what matters to you.
In every product of CURMS we focus on meaning. What we produce has significance for us and, therefore, for others. We want to create something that has real human value. Every product of CURMS is fully handmade and our goal is to make all our customers, the makers and myself Happy & Feel good with the products!

What are the goals in regards to eco friendly and sustainable production that you are aiming for with Curms?
We pack our swimwear in cotton bags for re-use and we say NO to plastic. After production we collect all the fabric cut waste and send this back to the fabric factory. They use and recycle this for new fabric. We don’t make our bikinis yet out of recycled materials, because of quality standards, but we are working on some potential options for the future. There is still a long way to go but we are definitely conscious and interested in the possibilities.

What sparkled your interest in the IKAT weaving?
At the age of six, my parents took me to Indonesia for the first time. This is when I got my first ikat and when my love for traditional textile began. The beautiful patterns and natural colours, all made with a lot of creativity, effort and, most of all, passion of the weavers. Eleven years later I went back to surf Indonesia’s incredible waves and decided to come back every winter. Surfing had become a passion. Six years and seven visits to Indonesia later I decided to combine these two passions of traditional textile and surfing. The Happykini’s were born!
This beautiful traditional handicraft starts to become increasingly rare these days: there are less and less people who master this authentic craft since the younger generation move to the cities.

The handmade ikats we use are from Flores. For the Happykini’s we have selected five original ikat cloths to process the beauty of the antique textile in our swimwear and printed this motif on high quality nylon/spandex. For the Feel goodies the ikats are carefully selected and re-used to turn them into these beautiful one of a kind accessories.

This is how we try to give the antique textile the best and most qualitative new life.

For full story check our website!

Discount code
Exciting news: you can get 15% discount on the happykini’s and feelgoodies in the CURMS webshop with code theseaismycupoftea. Buy yourself a bikini that you can be proud of wearing!

Fair surfbikini series CURMSFair surfbikini series CURMSFair surfbikini series CURMSFair surfbikini series CURMSFair surfbikini series CURMS

What do you think about Carmen’s story and the CURMS happykinis and feel goodies? What adds more value to you: the product itself or the story behind it?

Follow me on: Facebook | Instagram | Twitter | Pinterest | Bloglovin’

Previous Post Next Post

You may also like

1 Comment

  • Reply The sea is my cup of tea - Looking back on the fair surfbikini series • The sea is my cup of tea

    […] surfbikini brands Sensi Graves bikinis Patagonia June Swimwear Hive swimwear CURMS […]

    26 May 2016 at 14:18
  • Leave a Reply

    Share your latest post